Search engine optimization is an ongoing process and it's ever changing with technology and search engine improvements. There are so many factors that determine success with an seo program. Below are some points from a great article I wanted to share. Read the entire article here.
There are no shortcuts, it takes time. Here is a list of key points for today's seo programs.
FOCUS ON THE BRAND
Google CEO Eric Schmidt said in early
October 2008 that the Internet was a “cesspool” in need of brands, and
implied the only solution was quality content and increased relevance.
Focusing on how a better brand for your website (and the company
powering it) could benefit its bottom line is an essential first step
to eventual success.
RELY ON QUALITY CONTENT OPTIMIZATION
You might be expecting
that tried and true phrase right about now. You know the one — content
is...(one that wears the golden, jewel-encrusted crown.) While I will
spare you from the specific words, content is what search engines want.
But what kind of content and how do you develop “quality” content, like
so many experts often advise?
Like many things, there is no single best
answer. Fortunately, what the SEO industry has learned over years of
trial and error is that relevant content seems to work best — hopefully
that doesn’t come as much of a surprise. Relevancy is in the eye of the
search engine, but increasingly with end-users, thanks to the
personalization of the Web. And as users start to take ownership of the
Web, they increasingly influence relevance — through word of mouth and
mouse. This gives you greater creative flexibility when developing your
content.
EARN TRUST THROUGH LINKS
Once content pages have been created
and the appropriate meta elements are in place, visitors will beat down
a path to you door, right? Wrong. You’ve just begun. Now you need the
fuel to feed your SEO efforts — links.
SITE STRUCTURE REFINEMENT
All of the valuable information you
learn with your keyword research should act as the blueprint to your
website’s internal site structure. By utilizing keyword groups you
established, you can organize your website into categories that will
make your site friendly to both users and search engines, while
simultaneously supporting your brand objective. These keyword groups
will help lay out an initial map of your site structure, and during the
second run through FRESH SEO you will be able to use insights gained
from the analytics portion to implement changes. One example of this
might be that grouping your keywords into primary and secondary
navigation could provide guidance on turning a popular subcategory into
a high-profile category.
HOLISTIC ANALYSIS
Website analytics are absolutely essential
to developing a FRESH perspective on your SEO Effort. Analytics
displays how well (or how poorly) your SEO campaign is performing, so
it is critical to install your analytics package or solution as soon as
your site up and running — that way you won’t miss anything during the
process.
Staying FRESH with Your SEO
Keep in mind as you begin
optimizing, or re-optimizing your website that SEO is a process. You
will find that much of the FRESH perspective is circular and many of
the mentioned factors intersect. You might find that you start ranking
well for a keyword that you never intended. And, a domain with that
keyword might be available. Acquire it. Or, you might discover through
your analytics that you are getting links from an industry you never
expected. Build those relationships and get more links.
Read the entire article here.
Posted on Saturday, November 8, 2008
by Ronnie Roper
filed under